As a multitude of issues, compounded by war in the Middle East, grip the agricultural machinery sector and depress confidence, dealers and distributors are asking for clear direction in an uncertain landscape.
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The theme of this year's Tractor and Machinery Association of Australia (TMAA) annual conference, 'Building better businesses through people, innovation and strategy', taking place on July 26, at the Novotel Brighton Beach in Sydney, is a timely one for the body's 630-plus members.
TMAA executive director, Gary Northover, said, "we're really attempting to focus on the things that matter to dealers and local manufacturers for the time we're in".
"We've got three guest speakers who are going to guide all three of those topics," Mr Northover said.
The keynote speaker will be Hancock Agriculture chief executive officer, Adam Giles.
"He will give us a world view about the industry, the state of the nation, and the part our industry plays in all that," Mr Northover said.
Revolution and Toyota Community Trust, senior adviser and board member, Sean Hanley, will lead a discussion on electric vehicles and automation.
And specialist agriculture sales coach, Georgia Stormont, is going to discuss developing salespeople, with a presentation titled 'harvesting a bumper crop of growing relationships'.
"A Westpac representative is also going to be there to talk about the general economic overview, and Melinda Haley from Kynetic will talk about machinery sales and forecasting tools for what's happening in the space," he said.
The conference will conclude with author Rob Redenbach giving a presentation on leadership, mindset and resilience.
Although the crisis in the Middle East is not something TMAA requested its speakers specifically talk about, Mr Northover said of the annual meeting, "it's about what the general future might look like, and if those things are likely to impact that future, then certainly it will be on the agenda".
"With strong representation across sectors that directly influence the machinery industry, the event aims to help members strengthen capability, improve performance, and prepare for the next phase of industry evolution," he said.
- More information: tma.asn.au
