Mixue opened its first store in Los Angeles on Dec. 19, marking its debut in the Americas and another step in the group's global expansion strategy.

Located at 6922 Hollywood Blvd. Suite 107, the store features Mixue's core menu of ice cream, pure tea, fruit tea, milk tea, and freshly brewed coffee, with customizable sugar levels and toppings.

Parent MIXUE Group now operates over 53,000 stores worldwide, making it one of the largest freshly made beverage chains by store count. Its rapid expansion and value-focused model have positioned the group ahead of many established global brands in terms of physical footprint. 

"Mixue is actively advancing its global strategy. Given the substantial market potential in the United States, the first store serves as a starting point. Moving forward, the company will steadily expand its store footprint, allowing more local consumers to enjoy high-quality, affordable drinks," the head of Mixue U.S. commented at the opening.

Mixue plans to further expand its presence across the Americas, introducing its value-focused menu to a wider range of consumers. Stores across New York will also begin opening in the coming days