This week, Mercy for Animals is launching the Transfarmation Project, as it is called, offering resources to factory farmers looking to switch from animals to plants—helping chicken farmers become hemp farmers, say.

An opinion piece authored by a lead scientist at The Good Food Institute. Their website makes this statement regarding the groups focus - "We work with scientists, investors, and entrepreneurs to make groundbreaking good food a reality. We focus on clean meat and plant-based alternatives to animal products—foods that are more delicious, safer to eat, and better for the planet than their outdated counterparts."